Riyadh "Riyadh Daily"
The App Store’s unique day and night look just for Ramadan

To celebrate the month of Ramadan the App Store will be providing customers across the Middle East with a unique and differentiated experience during the day and at night. 

Starting on the 23rd of April, the App Store will be transformed with a specially curated selection of apps as well as a distinct visual identity. With consumers’ lifestyles and habits changing before and after sunset during Ramadan, the day to night guide will showcase the different apps and games to enjoy throughout the distinct phases of the day.

During the day, users can expect to discover a selection of apps from wellness and self improvement to cooking, productivity, and casual gaming. At night, the selection will focus more on intense gaming experiences, as well as entertainment, streaming and photo and video content. This Ramadan, commissioned illustrations by Moroccan artist Mohamed Smyej depict the ’night and day’ experience to help tell a visual story alongside the fresh App Store content.

Games and Apps Tab:

Tabs in the App Store make it easy for users to discover new apps they’re going to love and to learn more about the kinds of apps they already love. Visitors can enjoy apps such as Athan Pro and Share The Meal during the day and transition to gaming and entertainment such as Call of Duty, Shahid and OSN during the night. 

Today Tab:

The Today tab will spotlight original stories that help users discover even more of what the App Store has to offer. These will include stories on what hit shows to watch, Ramadan essentials, an A to Z list to get equipped for the month as well as Ramadan game offers and in-game events.

This will also be the first Ramadan that users will be able to experience the App Store fully in Arabic, offering even more localized content.

The App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. It remains the safest place for users to find a huge variety of free and paid apps. This year, users can make apps a bigger part of their Ramadan journey by enjoying a full range of apps to suit all their needs. To learn more, visit the App Store link here.

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