Jeddah "Riyadh Daily"

Exciting news for Jaguar and Land Rover owners and fans of Mohamed Yousuf Naghi Motors (MYNM) , the authorized dealer for Jaguar Land Rover in the Kingdom of Saudi Arabia , is hosting the combined Jaguar Land Rover Experiential Tour in Central, Western and Eastern provinces of the Kingdom.

Comprising both globally renowned Jaguar’s The Art of Performance Tour and Land Rover’s Above and Beyond Tour, this event is like no other drive experience seen before. The tour started in Jeddah from 3 to 5 January, and will move to Riyadh from 10 to 13 January, and finally to Al-Khobar from 25 to 26 January. 

In addition to the exhilarating drive experiences Land Rover brought last year to the region, The Above and Beyond Tour will be bringing unique drive activities that will truly deliver the Land Rover feeling. Similarly, The Art of Performance Tour invites guests to experience an adrenaline fuelled series of dynamic driving challenges in a range of Jaguar vehicles. 

The winners from each The Art of Performance Tour and The Above and Beyond Tour held across the region will go into the final to determine the MENA Drive Champion and get the chance to win the trip of a lifetime. For Jaguar, an exciting and once in a lifetime trip to Austria to experience a 007 James Bond themed driving experience and the Land Rover winner will have an unforgettable adventure experience in Namibia. The winners will be announced at the season finale event in Georgia next April.

“The opportunity to run both Jaguar’s Art of Performance Tour and Land Rover’s Above and Beyond Tour was almost too good to be true, it allows us to offer our audience the chance to experience two iconic brands at the same time,” Dr. Benjamin Trespe, Brand Director for Jaguar Land Rover MENA Region said.

“The Land Rover Experience has been one of the most popular events for our customers and we are confident the Above and Beyond Tour will raise that bar even higher. Our hugely popular Art of Performance Tour has always been a highlight for us to showcase the full range of Jaguar cars in an exciting, fun and dynamic way,” Dr.Trespe added.

Land Rover activities will include natural terrain inspired activities, as well as a number of challenging Land Rover innovation drive obstacles while Jaguar fans can challenge their driving skills through the unique “Smart Cones” experience and a brand new technology based drive experience debuting in Khobar “The Maze”.

Non driving guests will have the chance to experience the Jaguar and Land Rover vehicles as passengers, while away from the in-car activities, guests and their families will be entertained throughout the day with the use of exclusive hospitality areas comprising a range of F&B options, kids and lifestyle activities, making it much more than a traditional drive event but an experience for everyone of all ages.

Finally, guests will also be able to learn more about the brands and its offerings through the certified instructors and the local marketing team of MYNM.

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