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Cartier Celebrates A New Dawn This Ramadan

Like every year, Cartier celebrates the spirit of sharing and togetherness with a film dedicated to the Holy Month of Ramadan titled ‘A New Dawn’.

Filmed in Saudi Arabia, The movie unites the Maison’s most iconic international cities around the world and welcomes them in AlUla, a crossroad of civilizations. Not only has AlUla been a center of cultural, artistic, technical and linguistic influences and ingenuity, but also a pilgrimage route linking Levant and Egypt with the holy cities of Makkah and Madinah. Once again, Cartier pays homage to its longstanding relationship with the region that goes back to 1912.

The campaign narrates the Maison’s history through a mesmerizing parade of enchanted places and events. The Panthere reminds us that humanity’s challenges and hopes must once more reunite and follow her footsteps in search for a new Dawn and a better future.

The luxury jewellery Maison wants to wish you and your loved ones 'Ramadan Mubarak' during this special time With only a few days away until the start of Ramadan.

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