JAGUAR BRAND ACHIEVES STRONG GROWTH IN SAUDI AUTOMOTIVE MARKET DURING 2018
Mohamed Yousuf Naghi Motors (MYNM), the authorised dealer of Jaguar Land Rover in the Kingdom of Saudi Arabia, announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.
“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable amongst motorists worldwide,” said Andre Bonthuys, Managing Director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new 5-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.”
Jaguar launched its first SUV, the F-PACE, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the all new compact performance E-PACE designed to appeal to younger families and the Kingdom’s huge youth market.”
Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its ‘Her Car Her Choice’ initiative to educate women about Jaguar’s advanced safety factors, superior performance, and state of the art entertainment facilities. The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles.
To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.
Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations.