Farhan Al Shammari*

Feed forward is the reverse exercise of feedback. It's the process of replacing positive or negative feedback with future-oriented solutions.

The main aim of highlighting this topic that in our life, work and most of issues, even methodologies we apply and focus in the feedback rarely think or raise feedforward, although that may enhance the feedback instead of just waiting for something anonymous.

As example, when a company receives feedback, about how its product’s status in the market. 

Feed forward is to provide the context of what one wants to communicate before that communication(feedback). As the expected experience occurs, this provides mostly emphatic feedback.

Feedforward as a term was developed by I. A. Richards, "English educator, literary critic, and rhetorician”, when he participated in the 8th Macy conference. 

In the context of the Macy Conference, Richards remarked "Feedforward, as I see it, is the reciprocal, the necessary condition of what the cybernetics and automation people call 'feedback'."

And he added also, "The point is that feedforward is a needed prescription or plan for feedback, to which the actual feedback may or may not confirm. The term Feedforward was picked up and developed in:

Management & Cognitive studies:

Feedforward has been applied to the context of management by giving pre-feedback to an employee or an organization from which you are expecting feedback.

As well for Cognitive studies in Behavioral science, Feedforward is the concept of learning from the future concerning the desired behavior which the subject is encouraged to adopt.

Artificial Neural Networks (ANN): 

“Artificial Neural Networks” is a part of "Artificial Intelligence", which are algorithms for cognitive tasks, such as learning and optimization. as the ability to learn and generalize from examples without knowledge of rules.

The cybernetics - control systems:

Feed forward is a type of element or pathway within a control system. Feedforward control uses measurement of a disturbance input to control a manipulated input. As this differs from feedback, which uses measurement of any output to control a manipulated input.

We may someday will find "Feedforward Mythology" which base on enhancing and expecting the feedback showing that by percentage % as pre-projects or decisions. As of now we are in the beginning of RAMADAN is good opportunity to practice Feedforward and anticipate with optimism the good from the God, Insha’Allah. 

Happy Ramadan... may Allah bless you.

Farhan Hassan Al Shammari

Twitter: @farhan_939

e-mail: fhshasn@gmail.com

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