Riyadh "Riyadh Daily"
Misk Art Festival to attract 100,000 visitors

More than 100,000 visitors are expected at the Misk Art Festival which was inaugurated in Riyadh on Tuesday.

The event targets a wide range of over 100,000 visitors from all age groups and different segments of the population, including artists, artisans, exhibition owners, museums, students and art academics. It offers a range of activities that help define the role of the art as a language of civilized dialogue.

The show organized by the Misk Institute of Arts, is one of the initiatives of the Crown Prince Mohammed bin Salman bin Abdulaziz Foundation "Misk Charity".

It is one of the largest events to highlight the arts and cultural orientation of the Kingdom.

The show which will be held through November 3, is being co- organized by the Ministry of Culture, Saudi Telecom Company, the General Authority for Entertainment, and the Arab Advertising Company.

The event transforms the city of Riyadh into a city of art, through live performances and workshops, as well as art exhibitions including Arabic calligraphy, art, Saudi art and children's spaces, as well as 120 pavilions for Saudi artists and artists, from local, regional and international participants.

The event also leads to interactions among the people who have aesthetic interests in the Kingdom. It highlights the best ways of marketing art in different societies and help raise awareness of the positive impact of creativity. It also encourages artists to dedicate their original cultural identity in all their artistic works inside and outside the Kingdom.

On the occasion of the event, Dr. Ahmed Matar, Executive Director of Misk Institute of Arts, said that Misk Art 2018 will be a platform for establishing long-term partnerships between the Institute and a wide range of Saudi, Arab and international companies and international organizations in support of the idea of ​​establishing this initiative as an annual program that brings together various experiences to facilitate dialogue and to embrace the talents of local artists and bring them to the world.

The event is held within the framework of the Misk Institute of Arts's interest in supporting talent and encouraging the local arts. It offers an opportunity for the professional development of artists in their various8 interests through the promotion of education through interactive discussions. It also allows the exchange of skills and direct learning among the participants in various fields such as design and painting, music , architecture and filmmaking.

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