Riyadh "Riyadh Daily"
what3words.. An ingenious new system of addressing the world

Have you ever struggled to meet a friend in a crowded marketplace? Or received call after call from a delivery driver trying to find your house? Talking about a precise location especially in Saudi Arabia can be tricky and frustrating, but an innovative new addressing system could be the answer.

In the Kingdom of Saudi Arabia, few streets have names and, when they do, they are often ambiguous or too vague to be useful. If you are dune driving, meeting a friend in a hard-to-find location or receiving a delivery - a simple way to talk about location is important. Consumers are frustrated, deliveries are slow, and often extra directions have to be given for delivery to reach the correct place. 

what3words is the simplest way to talk about location. It has divided the world into 3m x 3m squares each with a unique 3 word address. It means anyone can accurately find any location and share it quickly, easily and with less ambiguity than any other system.  The app and online map site are free to use, as well as being available in both English and Arabic. 3 word addresses also cover places that street addresses don’t – backyards, deserts, intersections and more. As Saudi Arabia moves to on-demand delivery, this is a huge benefit for consumers and companies. It means that companies deliver more accurately and efficiently and consumers get goods faster and in shorter time windows, wherever they are. 

what3words is used in more than 170 countries. It’s helping sectors as diverse as logistics, e-commerce, automotive and mobility, post, national infrastructure, events, travel, humanitarian and disaster response and emergency services. Anyone can use what3words in their business with just a few lines of code using our online API or SDKs. 

Recently, Mercedes-Benz announced their plans to launch the world's first car with built-in what3words voice navigation which will be available from March. Drivers will be able to say a 3 word address to input a precise destination, anywhere in the world. Global logistics giant Aramex has also integrated what3words to optimise its last mile operations in the Middle East, alongside logistics firm Abdul Latif Jameel.

Individuals are using our system to mark campsites and meeting points for desert camping, and Land Rover's ARDHI app – which takes drivers into unmapped territory across the Middle East and North Africa – has integrated what3words.

In Riyadh, the thriving food truck scene has adopted what3words, so hungry people can now find their favourite pop-up easily with a 3 word address. 

The problem that what3words is solving is not unique to Saudi Arabia, but it comes at a crucial point for the Kingdom. At a time of such exponential growth and reform, a new addressing system is needed to better serve a population that is more technologically advanced than ever before.

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