By Ghazanfar Ali Khan
Parfois celebrates opening of a new store in Saudi Arabia

The Portuguese fashion accessories brand Parfois has launched a new store at Al Nakheel Mall in the Saudi capital, which features the brand’s latest concepts and different collections including the growing apparel category. To celebrate the opening of the store, Parfois, which is poised to accelerate its offerings through 2022 with additional new brands and expansion through its existing portfolio; hosted a special event recently. 

In-store, Parfois presents the brand’s novelties, a selection of pieces from different categories like handbags, jewellery, apparel, footwear, and others. The collection presents pieces with the latest trends, from relaxed and day-to-day options to unique party-inspired accessories. “When it comes to materials, there are different elements and combinations, from noble materials such as white stone and natural oak wood to micro cement textures,” said a Parfois statement. 

In addition, to create a more natural and comfortable environment there are also green elements. The use of more durable materials represents a more sustainable architecture. The brand has been incredibly well received with constant requests for additional locations. Women have been hugely impressed by the variety of fashionable products offered, along with its affordable price points. Parfois always ensurse that they are always up to date with the latest fashion trends.

The company said it continues to reimagine the retail space in Saudi Arabia and aims to increase its offerings through both recognized and new exciting retail concepts. With over 1,100 stores in over 71 countries globally including France, Spain, Portugal and the United Kingdom, Parfois specializes in high quality products including hand bags, jewelry, clothing, sunglasses, watches and footwear at very reasonable prices."

Parfois is a fashion accessories brand created in Portugal in 1994. It is currently present in more than 71 countries and continues its expansion plan with more than 75 openings planned for 2022, consolidating its presence in key markets. The brand plans to continue its expansion strategy in Saudi Arabia with the opening of new stores until the end of the year. 

In recent years, the brand has also been working on the omnichannel strategy and the development of the digital channel, with a special focus on the growth of parfois.com.

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